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Launching And Running Your Own Business
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Build, Launch & Sell


Crush Or Be Crushed
You don't have to pound them into the dirt.
2 min read
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How To Grow A Product Manager
Start with benchmarking.
2 min read
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There's A Hole In My Bucket
Retention vs acquisition
2 min read
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The 5Ds Of Product Management
From conception to the last breath.
2 min read
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What Does A Product Manager Do?
Beats me!
3 min read
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Product Manager Or Project Manager
What's the difference?
2 min read
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Sales & Marketing
Go together like raspberry & roast potato.
2 min read
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No Barriers
Don't put someone between you and your customer.
1 min read
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Front Door, Back Door
Really know what your customer wants.
3 min read
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Sit With Your Customers
And together figure out how to solve their problem.
3 min read
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Pricing - Cost Plus or Market Minus
A critical business decision.
2 min read
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Embrace Ambiguity
Wack that mole.
1 min read
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Experience Curves
Set tough goals & beat the competition.
2 min read
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Kill Your Product
A bit of planning won't go amiss.
3 min read
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Dead, Dodo Dead
Kill your product and end its miserable life.
2 min read
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The Sizzle & The Sausage
Getting what you imagine.
2 min read
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Sell-In & Sell-Through
Understand your customer's customers.
2 min read
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Make Or Buy
Do the stuff that adds value.
1 min read
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Elevator Pitch
Always have it on the tip of your tongue.
1 min read
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What is it?
Iteration of product.
1 min read
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Go For The Simple Solution
Obvious is best.
1 min read
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Minimum Viable Product
Just enough to prove the concept.
1 min read
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Your Key Drivers
What you offer must be demonstrably better.
2 min read
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Build & Fly At The Same Time
Get out there.
1 min read
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